Sustainability Analysis and Product Development

Question: Discuss about the Sustainability Analysis and Product Development. Answer: Introduction The tourism industry has developed in past two decades worldwide and is one of the largest and fastest growing industries. The activities in this industry are growing very rapidly as there is a huge scope in this industry. The growth taking place in this industry is providing a huge economic development. The growth is also taking place in the foreign exchange, development, growth, infrastructure, balance of payment, economy, etc. there are many limitations due to which the Australia tourism is not growing on a large scale. In this report, all the discussions will takes place on the issues and problems faced by Australia tourism. The industry is trying hard to expand their business to international markets. But it is not a single industry; it is combined with many other industries like hotel industry, hospitality industry, transportation sector of the country, etc. (Anderson, 2006). According to the world travel and tourism council, the growth that takes place in the year 2004 was around 214.7 million which is such an impressive number and this number has grown to a large extent in the year 2015 that is 489.1 million. The tourism industry of Australia provides a huge number of employment opportunities to the people. The tourism industry of Australia plays a vital role in the development and growth of the economy. It is one of the major savings and revenues for the government of Australia. Here are many ups and downs in this industry but still the tourism industry is contributing to a large number for the economy of Australia (Butler, Hinch, 2007). Application of the sustainability principles to the construction or development of a tourism product It is well defined that the sustainability has a huge impact on the tourism industry. The word tourism states that sustainable tourism is type of tourism which is related to the management of all the natural and other resources in a way that can not harm any cultural integrity, ecological process, biological diversity, and life support system. The main motive of sustainability is to bring development in the tourism industry according to the future perspective and future generation (Blackstock, 2005). The strategies and principle of the sustainability tourism are Carrying capacity and also the multi use of the resource Both of the concepts are very important in the growth and development of tourism industry. Carrying capacity states those both manmade and natural resources have limits to use them. This says that a country cannot over use the man-made as well as natural resources harshly. Multiple use refers to use of resource is such a way that they can be reused in the future. It is related to supply and recreation of natural and manmade resources. For example- there are some resources that can be used again like land; forest can be created again, etc. (Getz, 2008) Conservation and preservation Conservation states that there must be planned use of all the natural resources so that there will be no harm to the same. Conservation is directly related to the natural resources. The government and tourism department of Australia introduced many policies and strategies regarding the conservation and preservation of the natural resources (Deery, Jago, 2009). Some other sustainability principles for development of tourism product are: There must be rehabilitation of the historic and existing buildings There must be transformation of the old building to the new buildings There must be conservation of natural resources There must be an introduction of planning procedures and also control centre There must be good management of the natural resources and environment All potential impacts environmental, social, political and economic Environmental Impact The environment has a huge impact on the development and growth of tourism industry of Australia. This could affect the business organizations that are dealing with tourism industry. Each and every tourism development has a consideration in the natural resources. It can be impact on the wildlife, natural resources, or culture of a country. The fact is that there must be sustainability in the tourism industry so that it cannot harm the tourism industry as well as natural resources. In this way, sustainable development in the tourism industry helps in positive development and protects the environment. Environment is the most crucial and effective impact on the tourism industry. It is not only for the Australian tourism but also for the other countrys tourism. There is a direct relation between the environment and tourism industry (Dwyer, et.al. 2009). In this way, it becomes difficult to impose plans, plan, policy, and project and propose mitigation actions on the tourism industry and its growth. The tourism industry has to focus on the above written issues that can be generated in the development of tourism industry. It becomes very difficult to impose plans and projects because there are various penalties that can be imposed if the natural resource and environment get affected due to the development of tourism industry (Woodside, Martin, 2008). Socio-Cultural Impact Tourism industry of Australia is facing many impacts due to socio- culture in some particular areas. These impacts are related to the culture and religious strength of the country. The host community of Australia is important part of the tourism industry of Australia. It can also be affected due to the living standard, life styles of the people living in Australia. The people of Australia do not want to impact their life due to the development of tourist destinations (Higgins, 2006). The social culture has also some positive impact on the tourism industry of Australia as they are equally influenced by the tourist and visitors. For example the living standards of the people of that country may rise due to employment opportunity, infrastructure, education, health care, income, etc. (Gooroochurn, Sugiyarto, 2005) It can be done through conservation o natural resource and heritage of the country, the plans must be imposed on the development of culture of the country. There must be social events that promote the soico-culture of Australia. There are some areas that must be revived through development available in the Australian tourism (Weaver, 2008). Political Impact The political instability creates a huge and negative impact on the development and growth of tourism industry. There are many affects that a political factor provides to the tourism of Australia. The instability in the political condition of Australia leads in decrease in the number of tourist. The attractiveness of the tourist industry is related to the politics of a particular region. If the country is safe and secure for the tourist, they get attracted towards the same. There is a direct relation between the politics and growth of tourism (Ko, 2005). Economic Impact The economy and economic conditions of a country like Australia has a strong impact on the tourism industry. It is observed that development in the tourist industry brings prosperity in the country. The food and beverage sectors, accommodations, hotels, retail sectors, recreation, entertainment sector, transportation etc, all are influenced by the tourism industry of Australia. The tourists have both direct and indirect impact on the economy of the country. It can be on the wages, salary, jobs, taxes, etc. Besides, all above there are various negative impact of the economy on the tourism sector. There are many plan laid by the government but they cannot be imposed due to the negative impacts (Wang, 2009). Community Collaboration Activities (community engagement) The communities of Australia are very much engaged in the growth and development of the tourist destination of Australia. They frame new plans and polices so that there is a growth in the tourism industry of Australia. It is observed that this country and its population are deeply attached with the tourism industry of the country. This is due to the fact that the major part of the income generation is takes place from the tourist sector of Australia (Laws, Prideaux, Chon, 2006). There are various activities performed by the Australia community to enhance the Australia tourism industry. The local communities of Australia contributed in performing the new and innovation plans set by the government of Australia. They contribute and help by maintain the natural resources. There are various plans framed by the Australian government like national landscape program work, experience development strategy, etc. which is a funding program. The programs focus on the generation of the funds that can help in the development of destinations (Lim, McAleer, 2005). Sustainability Plan An action plan for the development and growth of the tourism industry: There must be Promotion and advertisement of the destinations at national, regional and community levels. The development of destinations with the natural plan and according to the cultural environment takes place. It can be achieved through education, training, development and training programs. There must be development of tourism strategies plans that help in the promotion of environmentally, socially, culturally, and economically development. There must be management of strategic plans to safeguard the health authorities, security service, tourism operators, etc. these should be a well managed security system for the tourist like place, and safety guards (Leiper, 2008). The services provided to the tourist must be effective and good. The government of Australia should develop, adopt, and implement, the rules and regulation s to promote the responsibilities of the people of Australia. There are many bodies of government that collaborated with the private sectors and also with the local communities to formulate the criteria for the development of natural resources. The local communities now design and layout plans related to the tourist destinations. The elaborate the impact of environment and study the positive changes that can be made on the destinations. They impose duties and responsibilities to the people of Australia to suggest the changes that can be made to the famous destinations of Australia (Mansfeld, Pizam, 2006). The main focus of Australian government is on the promotion of sustainable development of tourism industry which will have positive impact. For this the government can combine with the: Technical support from the local communities Conduct research on the other countries who are in sustainable development Creating an information system Improvement in the infrastructure Implications of Host/Guest Relationship The host-guest relationship refers to a deep relation between the socio-cultural and different aspect of the tourism. This relationship establishes an effective and positive relation between the two parties and also brings trust and understating among the both. The tourism industry is achieving new targets in the market of tourism of entire world. There are four stages through which the host guest relations are passed that are through euphoria, through apathy and irritation to antagonism. In this way, by passing through all these four stages, the tourism of Australia perceived their costs (Martinez, 2005). According to this relationship, there is a particular lifecycle that is run through the tourism industry. The implication of this cycle leads to have clear results of the cost incurred in the destinations and also the revenues and profits earned by the particular destination of tourism. Stakeholder Analysis The stakeholders analysis refers to a situation in which a conflict resolution, management of project, business administration, etc. takes place. It is process to identify the groups and individuals who are directly or indirectly affects or may affected by the proposed actions plans of the tourism industry. The next step is to sort them out according to the impact of the actions or any future impact that will influence them. In other word, the stake holders are the people or group of people that may affect by the action and proposed plans of tourism industry. These types of analysis are takes place frequently (Tovar, Lockwood, 2008). There are various types of stakeholders of Australia tourism like primary stakeholders that are ultimately affected by the proposed plans and actions takes place in tourism. Stake holders can b national governments, local government, who have some specific competence in the tourism, tourism establishments, tourism enterprise institutions engaged, financing team, etc. The affect can be either negative or positive. The second type of secondary stakeholders is the intermediaries who are the people or group of people or organizations who may affect indirectly due to proposed plans. The third types of stake holders are key stakeholders who can belong to either first group or second group and they have an efficient and significant influence on the organization (Shackley, 2009). Development of Tourism Product The product development for the tourism industry of Australia refers to increase in the focus of provisions of experiences, development of destinations, services of tourism and infrastructures, etc. that help the tourist department to fulfill the needs and wants of the tourist that come to Australia. The main motive of product development refers to create value for the customers. It can be done through effective management of the tourist department and destinations (Moutinho, 2011). There must be sustainable development takes place in the tourism industry. It is related to the protection of the natural environment and the culture of the country. There must be focus on the pollution and other factors that create a negative impact on the environment of the country. There must be development of hotels and restaurants to attract a huge group of tourist from all over the world. Product development also mean to develop the other related factors to tourism like hotels, travel agencies, transportation infrastructure of the country, etc. (Theobald, 2005) In this way, by using such techniques, the Australia tourism can be developed that results in product development of the organizations. This will result in number of tourist, revenues, export, foreign exchanges, name and fame in the international markets of tourism, profits, employement opportunities, etc. (Ng, Lee, Soutar, 2007) Conclusion At last a conclusion of the present report is that the tourism industry of Australia is very effective and efficient. The plans laid out by the Australia tourism government are very successful and promoting the tourism industry to the entire world. Though, there are many problems faced by the tourism industry of Australia like social, economic, cultural, political, etc. still than the industry is trying hard to maintain their tourism destinations. There are various sustainability plans framed by the government of Australia. The results of those plans are very impactful on the tourist industry. Most of the population of Australia is involved in the tourism industry, they are earning good amount of income and revenues due to this industry. The tourism industry of Australia is very powerful in making new and innovative changes. They innovations reflect that the needs and wants of the customers are fulfilling who came to visit the Australian destinations. 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